New Harris poll shows Americans still trimming daily expenses

Updated
Woman on old style home phone
Woman on old style home phone

One unanswered question posed by this recession is, will we return to our previous buying habits once we believe that it is over? A new Harris poll does nothing to clarify it for us, because it shows that we continue to look for more frugal alternatives in our day-to-day spending.

One way we are chopping our expenses is by buying generic brands. Almost two out of every three persons surveyed indicated that they had bought, or considered buying, generics in the past six months. Even more troubling to those who long for an increase in consumer spending is the finding that this percentage has actually gone up since the question was last asked in January.

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