BBB targets Ultimate Electronics over ads after Best Buy suit settles

Best Buy has settled a lawsuit it filed against Colorado-based Ultimate Electronics, which operates in 11 states, over advertising claims the smaller chain could not substantiate.

The suit alleged that Ultimate Electronics made claims in advertisements that it had lower prices than its competitors and that it shops those competitors daily to insure it was indeed the lowest. The Better Business Bureau also took issue with Ultimate's claims and reported allegations of false advertising to the Federal Trade Commission.

The Better Business Bureau reports the advertising claims used include: