10 products to never buy generic


Many major companies -- Safeway, Trader Joe's and Target, among them -- sell generic, or what they prefer to call "private label," products that are typically cheaper than the brand name products they aim to replace. If ketchup is ketchup to you and your family, then the cheaper generic brand is a good buy. But if Heinz is your favorite and you don't mind paying for it, the generic versions aren't going to do the job at your dinner table.

That's the trouble with some generic products, as I pointed out in an earlier WalletPop post -- taste can make or break a generic product. And while personal taste will always factor into whether you buy a generic product, here are 10 products that we think you should never buy generic. The branded products are much better.

Originally published