Nestle slammed by FTC over Boost Kid Essentials health claims

Nestlé, the largest food company in the world, was slammed by the Federal Trade Commission for making health claims that could not be substantiated about its Boost Kid Essentials drinks.

"Nestlé's claims that its probiotic product would prevent kids from getting sick or missing school just didn't stand up to scrutiny," David Vladeck, director of the FTC's Bureau of Consumer Protection said in a statement sent to Consumer Ally. "Parents want to do right by their kids, and the FTC is helping them by monitoring ads and stopping those that are deceptive."

The company agreed to drop the health claims in a settlement of allegations made by the FTC. The FTC said this its first case that questioned advertising of probiotics.