Taco Bell to embrace breakfast
For those craving a Mexican-inspired burrito breakfast, Taco Bell will soon be your go-to spot. The restaurant chain will permanently launch a breakfast menu starting late 2011 or 2012. With more than 5,600 quick service locations, the new line will compete in a vicious fast-food breakfast war that has taken on new fronts in the last few months.
Just recently, Subway launched a line of breakfast sandwiches. McDonald's, Starbucks, and Dunkin Donuts reshaped and re-priced their options. Burger King recently partnered with Seattle's Best to expand their coffee options in Canada, and even Hardees joined the breakfast war. The trend to target the morning rush of customers on the go is not easy. Wendy's has carried out many breakfast tests and all have failed in terms of quality and profitability, bringing executives back to the drawing board.