The YMCA gets a makeover: Meet 'The Y'


The YMCA is downsizing, but not in the way many might fear. The 166-year old organization first known as the Young

Men's Christian Association is remaking its image and shrinking its name down to one solitary letter: "Y." The Y, as it will be known, will also sport a logo with a brighter color combination in a more contemporary font.

The Y was overdue for a makeover. Its former logo, the sixth since its inception, had been in place since 1967. The organization spent two years doing market research and analysis to come up with the new logo, it said in a press release Monday. "It's a way of being warmer, more genuine, more welcoming, when you call yourself what everyone else calls you," said Kate Coleman, the organization's senior vice president and chief marketing officer told the New York Times. It's also a nickname that members of the organization have been calling it for years.