Wendy's upgrading salads, but it will cost you
Wendy's new line of salads is reminiscent of something you'd find in a far more upscale restaurant: lolla rossa lettuce, red and green romaine, spinach, and chard. But all that fancy green is going to cost you, well, some fancy green.
Denny Lynch, a Wendy's spokesman, says these greens and other vegetables, nuts, fruits, cheeses and meats are " ... ingredients salad lovers want to see in their salads," and proudly states, "we felt that if we could raise the bar on salads, we might attract customers that [would otherwise] go into the restaurant cafes and casual dining sector, as well as providing something that our existing customers like, too."
The prices, up about 25% from the chain's existing Garden Sensations line, $5.99 for a salad, wouldn't be out of place in an upscale restaurant, either.