Burger King enters coffee war with Seattle's Best
Starbucks-owned Seattle's Best prides itself on 40 years of serving quality coffee. Coffee is the number one beverage consumed at quick-serve restaurants in Canada, so it makes sense for Burger King to partner with Seattle's Best.
Seattle's Best is well-known in the US, but slowly gaining popularity in Canada. The deal with Burger King is a strategic move to strengthen the U.S.-based coffee company's brand in Canada. There are 295 Burger King restaurants in Canada; 269 outlets will serve Seattle's Best coffee.
The national roll-out of Seattle's Best coffee in U.S. based Burger Kings began in June and will be available in nearly every Burger King restaurant across the U.S. by September 2010.