Burger King enters coffee war with Seattle's Best


This fall, Canadians will be able to walk into Burger King and order a fresh cup of Seattle's Best Coffee. This latest deal is meant to enhance Burger King's beverage line. Seattle's Best coffee is made from 100% arabica beans and fits right into Burger King's commitment to enhancing the brand's beverage platform and breakfast menu.

Burger King to offer Seattle's Best coffee
Burger King to offer Seattle's Best coffee

Starbucks-owned Seattle's Best prides itself on 40 years of serving quality coffee. Coffee is the number one beverage consumed at quick-serve restaurants in Canada, so it makes sense for Burger King to partner with Seattle's Best.

Seattle's Best is well-known in the US, but slowly gaining popularity in Canada. The deal with Burger King is a strategic move to strengthen the U.S.-based coffee company's brand in Canada. There are 295 Burger King restaurants in Canada; 269 outlets will serve Seattle's Best coffee.

The national roll-out of Seattle's Best coffee in U.S. based Burger Kings began in June and will be available in nearly every Burger King restaurant across the U.S. by September 2010.

Originally published