LeBron James Lured With Luxury NYC Homes and a Website
Basketball fans in New York City have been rabid for James to come and save the woeful Knicks from years of disgrace -- some have even offered extravagant perks to the 25-year-old basketball superstar, should he sign with New York.
One real estate company in New York City has jumped into the fray with a proposal of its own, and has even launched a shamelessly promotional website dedicated to wooing James to the Big Apple: EveryKingNeedsACastle.com.
James is expected to announce his team choice tonight on ESPN during a TV broadcast titled "The Decision." At least five cities that have been courting James will be disappointed.
"LeBron James and New York City -- sounds like it was meant to be," says Diane M. Ramirez, president of Halstead, in a cheesy-but-fun video on the home page of EveryKingNeedsACastle.com. "As the largest privately held real estate firm in the New York metro area, we want to help the King find his castle."
The video, which was mostly filmed at Van Vorhees Park in Brooklyn and features former Knick John Starks, offers James the company's brokerage services and expert local guidance to help him find his "New York dream home."
Halstead isn't eyeing a bulging commission check -- the company is promising to donate the full company portion of the commission from James' purchase of a New York home to the donation of his choice. This amount could reach six figures, Ramirez says in the video.
"As a result, we can make a difference both on and off the court," the website's home pages declares.
EveryKingNeedsACastle.com features a page for "Castles" (luxury homes) and another for "Kingdoms" (neighborhoods).
Of the 311 plush homes listed on the "Castles" page of the site, the most expensive is a $25 million town house located on Broad Street in Lower Manhattan. "With large windows on three sides, an elevator and state-of-the-art technology such as a Cisco Tele-Presence conference room, this imposing building, owner-occupied, offers 15,218 SF above grade plus 3,043 SF below grade," Halstead's listing notes.
Among the New York-area "kingdoms" are Hoboken, N.J.; New Canaan, Conn.; and Park Slope in Brooklyn, N.Y. Each neighborhood is accompanied by a video guide and hosted by a Halstead executive.
Free agents will be allowed to sign with teams on Thursday. The Knicks already have notched a five-year, $100 million deal with Amar'e Stoudemire, who immediately becomes the team's best player in recent memory. However, everyone knows the biggest, most desired catch is James.
The Cleveland Cavaliers, Chicago Bulls, New York Knicks, New Jersey Nets and Miami Heat are all thought to have a chance to land him. The ESPN special about his announcement will broadcast tonight at 9 p.m. EDT; proceeds from its sponsors go to the Boys & Girls Clubs of America.
Good luck to all the cities and basketball fans.