Move over SpongeBob, here comes Phineas and Ferb

The marketing muscle behind the most famous mouse in the world is gearing up to put the squeeze on SpongeBob. That's right, it's goodbye Bikini Bottom, helloPhineas and Ferb, a couple of charming, clever and most importantly, funny, cartoon dudes who battle boredom in elaborate backyard adventures that have kids, teens and college students tuning in to watch.

In fact, Nielsen ratings show Disney's pointy-headed darlings beat out Bikini Bottom's best to become the number-one television animated series among kids ages 6 to 11 in 2009.

Dawn Chmielsewski of LATimes.com reported that as a result of the show's success, Disney has plans to "rev up the franchise machine," roll out character-themed merchandise and go Hollywood.