Confessions of an Apple Retail Employee

Updated

The yearly "Big Day" isn't so bad

By an Ex-Apple Employee

apple store
apple store

The release of the iPhone 4 is a major step for Apple. After the prototype was leaked weeks before the official unveiling at the World Wide Developers' Conference (WWDC), Apple received 600,000 pre-orders for the iPhone 4 in one day. By comparison, the first iPhone took about 75 days to reach one million sales in 2007. Clearly, each year's iPhone release is filled with more features, more sales, and more people in line.

But what is it really like to work an iPhone launch event?

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