BlackboardEats.com launches in San Francisco
BlackboardEats.com is a subscription-based (free) newsletter that's already met with huge success in Los Angeles and New York. Subscribers get a proprietary passcode for a particular deal at select restaurants and 24-hours to claim it. They then have a month to redeem the code, which usually offers them deals of 30% or more off their tabs, among other tasty deals. (Free tapas at Nobu West Hollywood, anyone?)
The site has become the darling of the foodie world because of the kinds of restaurants it features ... and the kind of boffo discounts it offers at them.
"The restaurants we approach don't need the traffic," says founder and editor Maggie Nemser, formerly Yahoo's Food space editor. The restaurants featured on the site are either well-known high-end names or the latest openings by name chefs -- in other words, the sorts of places foodies want to go.
Restaurants like it because it's not pay-to-play. "We're the only food deal site that doesn't require an upfront payment and doesn't charge the restaurants," Nemser said. Instead, the restaurants enjoy increased traffic from a self-selected audience of food lovers, which increases sales, which increases the buzz, which leads other of-the-moment restaurants to seek out the site and more subscribers to join. It's a vicious, delicious circle.
The site will be rolling out nationally over the next year, but not before opening in one other key foodie city. "We chose the Bay Area as our next launch because we know that if there's one city that is serious about food, it's San Francisco," Nemser told WalletPop. " We are excited to bring the unique combination of quality editorial delivered by seasoned food editors, hand-picked top restaurants, and great deals to a crowd that truly appreciates top quality."
Restaurants on Blackboardeats.com San Francisco will include SPQR (30% off!), Slanted Door, Canteen, A16, Ame, and other top-tier eateries in the greater Bay Area, including Oakland, Berkeley, and Marin County.