Forbes' Billion-Dollar Heiresses to Watch are Rich in Deed

They may have been born with a silver spoon in their mouth, but they've proved that a blue bloodline is no substitute for hard work. The women on Forbes magazine's annual list of Billionaire Heiresses to Watch dazzled with go-getting, not gallivanting. (Take that, Paris Hilton!).

In embracing substance over celebrity, Forbes narrowed its pedigreed power pack to a dynamic generation that learned at Daddy's knee before conquering industry, technology, retail and public service. All put their privileged might into charity work -- a must to qualify this time around, Forbes said.

Pop must be proud. We've singled out some of the biggest go-getters on this year's list. You can check out the full list here.

Apple of Mayor Bloomberg's eye: Emma Bloomberg

Her father, Michael Bloomberg, is the mayor of New York City, but Emma Bloomberg opted out of the civic halls of power to help the powerless. She works for the Robin Hood Foundation, which targets poverty in the city. "When working with one's father, there is a limit to how much ownership one can take, and I wanted to stand on my own two feet," the Harvard MBA explains to the magazine in an interview.

An Activist, by George: Andrea Soros

Progeny of financier and do-gooder George Soros, grew pop's seed money into a flourishing organization that supports Tibet. The Trace Foundation has nearly 40 employees working in China and New York, according to the story.

Such a sweet girl: Dylan Lauren

The 36-year-old daughter of designer Ralph Lauren, turned her affection for confection into Dylan's Candy Bar, a chic candy emporium that has become a global force. No need to sugarcoat her philanthropy either -- she is actively involved in the FEED foundation and the ASPCA. "My father was supportive from the start and wanted me to do something that I loved," she said in a Forbes Q&A.

Super store scion: Jennifer Woo

She updated her father Peter Woo's Hong Kong-based Lane Crawford department stores to better suit the international set. But first she had to feel comfortable with her lineage. That meant avoiding poor little rich girl syndrome. "It is my responsibility to maximize the resources that I have been given to help others," Woo, an active champion of UNICEF, told Forbes.

Tower of power: Ivanka Trump

The model who became a filial force when she went to work for father Donald Trump's empire, has her humanitarian side, too, Forbes said. The 28-year-old, who is the executive vice president in charge of real estate interests at her father's Trump Organization, also is now the spokeswoman for the U.N.'s Girl Up, which aids programs for girls in third-world nations.

IT girl:
Roshni Nadar

At age 28, she already has parlayed her Kellogg School of Management MBA into becoming CEO of billionaire dad Shiv Nadar's $5 billion IT outfit, HCL Group. In addition to overseeing HCL's 60,000 employees in 23 countries, she also heads the Shiv Nadar Foundation, which aims to educate exceptional kids from all economic backgrounds. Papa's fortune didn't drive her, she said in Forbes, but his example did.

More billionaire coverage from Forbes:


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