'Organic' soap, shampoo manufacturers under pressure to back up claim

Soap, shampoo and make-up marketed as organic may soon have to back up the claim on labels in the same fashion as food carrying the USDA Organic seal.

The Organic Consumers Association, a consumer advocacy group, has spearheaded a campaign to strip grocery aisles of products mislabeled as organic. It has filed a complaint with the Federal Trade Commission asking the agency to investigate and take action on what it calls "pervasive," "egregious" and "blatantly deceptive" use of the word organic.