Paramount extends quick-release deal with Redbox; others hold out


Paramount Pictures is extending a deal through 2014 with Redbox to provide its movies on the same day they go on sale. The deal won't do anything for your pocketbook at the $1-per-night kiosk rental, but may mean faster access to Paramount titles than for those of other studios, which generally release their movies for rental 28 days after their DVDs go on sale.

The move should put Paramount's new films at the top of any movie fan's rental list, since the studio isn't worried that renting its DVD's from Redbox will hurt sales.

Warner Bros, Universal Pictures and 20th Century Fox are holding out, having all signed deals with Redbox to block rentals of their DVDs until four weeks after they go on sale. Those three also have 28-day restrictions with Netflix.