Justin Bieber Tickets: Ooh Baby, Will This Sell Homes in Vegas?

Most Justin Bieber fans own bicycles, maybe a Barbie mansion. But their parents likely own a home, or are building one.

With that in mind, the nation's largest builder is attempting to lure buyers and generate traffic to its new homes in the Las Vegas area with a promotion based around teen idol Justin Bieber and some sold-out concert tickets.

Is this some kind of a desperate joke?