Homeownership in Russia Gets an American-Style Boost

If imitation is the sincerest form of flattery, the Russian government is showing the U.S. some love by selling the "Russian Dream" to its citizens: homeownership. Sound familiar?

Buying up 2.5 million acres (almost half the size of New Jersey), the Medvedev government is working to encourage Russians to change their way of living and move from traditional high-rise apartment buildings to single-family homes.

But in a country without a strong history of encouraging individual dreams and keeping up with the Joneses, selling this dream of owning a home promotes unique challenges.

How do you change a people's way of thinking?