BP pulls ads for the World Cup, but still provides fuel
The award-winning ads that are commonly shared online once made people laugh, but serious times calls for serious measures. BP has not introduced any ads for this year's World Cup, and its banners on the fields are gone. However, BP is still a major force at the World Cup; after all, it's fueling the event.
The company is strategically positioning itself behind the scenes as it pulls back from its large consumer presence. Back in March before its reputation literally exploded along with its oil rig, BP locked in a multi-million dollar deal to fuel backup generators for the 2010 FIFA World Cup games in South Africa, where electricity is an iffy thing of late. It will also fuel the broadcast stations with backup power so that nobody viewing from home need worry about missing a crucial play. So even though BP may not be an official ad sponsor, it remains the un-official fuel sponsor of South Africa's largest event of 2010.
Some complain about BP's lax approach to the devastating Gulf oil spill. Yes, the costs will add up and severely hurt its bottom line, but BP's long term prospects will continue to expand so long as the demand exist from big clients. Its international presence, large oil reserves, and high industrial and consumer demand will provide an influx of capital needed to continue exploration.
Major deals like the World Cup goes to show that the effects of the oil spill dampen BP's relationship with everyday consumers at the pump, more so than large industrial clients. Consumers will continue to go about their lives not knowing that BP is fueling the very operations that we enjoy on a daily basis.