Biz Brief: 'Knight and Day' with Cameron Diaz and Tom Cruise to Open Early

The action comedy, Knight and Day starring Tom Cruise and Cameron Diaz will now open two days earlier than initially scheduled. The reason: To generate more revenue. Blockbuster movies usually open over the weekend, a time when people are available to see movies. But 20th Century Fox is trying out a different strategy with Knight and Day. By releasing the movie on June 23, instead of June 25, Fox hopes to get a little buzz going before the weekend, which should lead to more sales.

The timing of Knight should also give it a few days of play before some other movies hit the multiplexes. On June 30, The Twilight Saga: Eclipse and two days later, The Last Airbender will also open.