New Priceline Name Your Own Price Guarantee says you can trust its Name Your Own Price bidding service to deliver the lowest price you'll get for upscale hotel rooms. And to prove that, it's putting its money where its mouth is.

The company has launched a ground-breaking Big Deal Hotel Price Guarantee on Name Your Price. If you find a lower price than what you paid, up to a day before check-in (and excluding taxes and fees), then Priceline will pay you a $25 "bounty." The guarantee applies to hotels of two stars or higher.

The $25 is yours to spend as you wish. "It's a cash bounty paid directly to your credit card. You don't have to use that on us. You don't even have to use it on travel if you don't want to," a Priceline spokesman said.

Priceline beta tested the program earlier this year "and people really liked it, so we said we're just going to make it permanent," the spokesman said

It's the first such guarantee from a major online hotel reservation service, he added. "We wanted to hammer home the fact the best prices online are really Name Your Price."

Priceline is also continuing its standard best price guarantee for published-rate hotel rooms. If a customer books a published-rate hotel room and finds a better price online within 24 hours, Priceline will refund the difference and give the customer a $50 Priceline Vacation Package coupon good on a future reservation.

Photo:Alan Light, flickr
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