How to Write a Cover Letter for Maximum Impact

how to write a cover letter
how to write a cover letter

Today a client asked me to explain the differences between the resume and the cover letter. Many people assume that the cover letter is just a formality and simply something hiring managers and recruiters have come to expect. But the cover letter can serve a much higher purpose.

Job search is about building relationships and proving to a prospective employer that you are a good fit for the organization and someone who will forge a positive relationship with the firm. Your cover letter is your first opportunity to establish rapport with an employer.