Zynga and Yahoo announce partnership deal

Looks like virtual farmers will soon be able to head to Yahoo to sow, plow and harvest. Zynga and Yahoo just signed a partnership deal that will place Zynga games, like FarmVille, Mafia Wars, et al, across Yahoo's network.

Per the press release , this partnership will allow players to do the following:
  • Ability for people to play Zynga games and access their personal Zynga game updates across Yahoo!'s properties including the Homepage, Yahoo! Games, Yahoo! Mail, Yahoo! Messenger and others.
  • Sharing of updates across multiple social experiences simultaneously while playing their favorite Zynga games on Yahoo!
  • Product integration of Zynga games with the Yahoo! Application Platform (YAP), Yahoo!'s OpenSocial container through which third-party developers can develop applications on Yahoo!
Recently, the company announced a 5-year deal with Facebook and another with Twitter, but Zynga has also been aggressively working to expand its reach beyond the confines of these social networks. There are also rumors that Zynga will soon be launching its own portal for its games called Zynga Live or Zlive, and we suspect FarmVille will be showing up on other web portals before the summer's end.
Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.