Sign of times at Wrigley Field: Toyota ad raises fan ire, but may help bottom line

If there's one thing Chicago Cubs fans are known for, it's putting up with sub-par teams and high ticket and concession prices -- all because of what they're ultimately paying for: the old-timey atmosphere of historic Wrigley Field on Chicago's North Side.

But if new Cubs owner Tom Ricketts has his way, the atmosphere at Wrigley could soon change, as he hopes to erect a 360-square-foot Toyota sign above the left-field bleachers. The next step in the sign-approval process takes place today (Tuesday), as the city's Building Committee meets to talk about allowing the huge billboard. And talk about bleacher seats: The committee moved the meeting to the larger Council Chambers on the second floor of City Hall, which likely means they're expecting a crowd for this contentious issue, according to WBBM-TV Ch. 2.