Pop-Tarts fruit claim called misleading

Strawberry pop-tarts
Strawberry pop-tarts

If it's not already clear, Kellogg's Pop-Tarts Frosted Strawberry snacks aren't fruits. Now an advertising self regulatory group is saying they contain so little fruit that the product's packaging, featuring a prominent "Made with real fruit" statement and big pictures of strawberries, is misleading.

Noting that the product's nutrition label says Pop-Tarts Frosted Strawberry has less than 6% fruit and less than 2% strawberries, the Council of Better Business Bureau's Children's Advertising Review Unit is calling for Kellogg's to make packaging changes to make sure children aren't misled.

CARU, as the group is called, monitors ads directed to children on behalf of major advertising associations.