7-Eleven calls Zynga promotion one of the most 'unique' ever

Libe Goad

Starting June 1, 7-Elevens across the country will be flooded with Zynga-branded merchandise for three of the company's most popular games -- FarmVille, Mafia Wars and YoVille. These items, as well as other snacks, will feature a special code, which can be redeemed at buyearnplay.com for exclusive items in each of the three games.

7-Eleven VP and Chief Marketing Officer Rita Bargerhuff says this promotion one of the most "unique" in the company's history, and the promise of rare in-game items will, undoubtedly, lure a large population of people who play these games into their stores to snap up as many of the 30+ products that will be a part of this promotion.

A few items have already hit store shelves across the country and a lucky few have already started collecting the rare items from this promotion. The Games.com blog crew visited three 7-Elevens in Manhattan over the weekend, and managed to snag YoVille and Mafia Wars Slurpee cups, courtesy of a few helpful clerks who unwrapped a stack that were stashed behind the counter.

The 7-Eleven-Zynga campaign will also be advertised on print, online and outdoors, as well as in "vignettes featuring characters from MTV's popular programs." Does that mean we'll see the cast of Jersey Shore hawking Mafia Wars edibles? We can only hope.

Have you already started to see FarmVille, Mafia Wars and YoVille items your local 7-Elevens?

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