'Undercover Boss' of Silver Dollar City in Branson speaks out

The most watched post-Super Bowl episode of the CBS hit Undercover Boss featured Joel Manby, the CEO of Herschend Family Entertainment, America's largest family-run theme park company. He runs a diverse group of businesses, including Silver Dollar City in Branson, Missouri, and Stone Mountain Park outside of Atlanta, his home.

I caught up with Manby, a refugee from the corporate culture of pre-bailout General Motors, at Silver Dollar City's 50th anniversary party. Manby had plenty to say about the prime-time experience. Just as pointedly, he spoke out about the lack of responsibility that modern corporations demonstrate to their employees and about the huge public relations gamble his company took by agreeing to participate in the network show.




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