3-D on the High Seas? Royal Caribbean Rolls Out New Theaters

Allure of the Seas construction, Royal Caribbean

It seems everyone is hopping on the 3-D bandwagon these days after the triumphant success of poppy action-packed blockbusters like "Avatar" and "Clash of the Titans". And now even cruise lines are looking to ride out the fad.

Royal Caribbean will take advantage of the renewed interest in 3-D by installing brand-new 3-D theaters on several of its ships. The first theater will debut on Royal Caribbean's newest ship Allure of the Seas, a 5,600-passenger vessel scheduled to make its maiden voyage in December 2010. The cruise line says it will also add 3-D screens on sister ships Oasis of the Seas, Freedom of the Seas, and Liberty of the Seas by 2011.

Royal Caribbean, one of the world's largest cruise companies, has long prided itself on being the entertainment cruise line with more than 40 mega-ships decked out with a seemingly endless array of onboard activities. From rock-climbing walls to golf ranges, Broadway shows and casinos, night clubs and numerous restaurants aboard every ship, Royal Caribbean has spared no expense to make sure that its customers are never left with a moment of boredom.

Will the allure of seeing the lush animated world of Pandora while on the high seas draw in the seafaring crowds? Perhaps. Regardless, Royal Caribbean is shoring up its reputation by investing in what it sees as the future of theater entertainment.
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