Pampers Dry Max target of class action lawsuit

Pampers Dry Max target of class actionJust weeks after Pampers Dry Max drew the wrath of a group of parents who met on Facebook over their common belief the new line of diapers was causing serious rashes on their children, a class-action lawsuit has been filed against Pampers' parent company Procter & Gamble.

"Families across the country have had to watch their babies needlessly suffer," attorney Gretchen Cappio of the law firm Keller Rohrback. "These diapers wounded the most sensitive parts of their bodies."

The lawsuit, filed in U.S. District Court in Cincinnati (where Procter & Gamble is headquartered) alleges that the company "knew or should have known that Pampers Dry Max had the capacity to and, in many cases, did actually harm infants and toddlers by causing severe rashes, blisters, chemical burns, infections and/or other ailments."

Procter & Gamble has dismissed the parents' complaints as largely a phenomena of social media -- saying they have done sufficient testing to know that the diapers are not likely the cause of the often painful irritation being suffered by infants and toddlers nationwide. Rashes caused by diapers are common and blame aimed at the new line of diapers is misplaced, spokesman Bryan McCleary said.

The company similarly dismissed the lawsuit.

"While we have great empathy for any parent dealing with diaper rash -- a common and sometimes severe condition -- the claims made in this lawsuit are completely false," he said in an e-mail. "Intensive safety assessments, clinical testing, and consumer testing before, during, and after the launch shows that Pampers Dry Max is safe and does not cause skin conditions. Further review by pediatricians, pediatric dermatologists, and children's public health risk experts confirm these findings."

Still, the complaints launched to an investigation by the U.S. Consumer Product Safety Commission. And the parents have been undaunted by Procter & Gamble's staunch defense. The Facebook page that seeks to have Pampers old line of diapers reinstated has grown to more than 7,000 members from about 1,500 three weeks ago.
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