College Fashionista tracks street style on campus

Updated

While Amy Levin was still a student at Indiana University majoring in apparel merchandising and business marketing, she traveled across the pond to learn about fashion and street style in London. She tracked trends by scouring the streets for stylish Brits. She observed how street style influenced designers' collections and she brought this concept back to her campus.

Now, she's tracking street style and other fashion happenings of college students on her website, College Fashionista. Money College chatted with Levin to find out how she turned her study abroad musings into a successful business.

Money College: When was the first time you really realized you were interested in fashion?

Amy Levin:
I really became interested in fashion when I got the opportunity to work under a buyer for a local boutique in the area. I grew up in Chicago. She sort of acted like a mentor in the whole buying process. When I went to college, I had the opportunity to study abroad in London and that's when my love for fashion totally bloomed and I knew I wanted to do something in the industry.


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