Inside L.A.'s food truck phenomenon


A new style of eating is sweeping America: gourmet food trucks. From Miami to Austin to San Francisco, upmarket lunch trucks are speeding light years ahead of old-fashioned ice cream carts and mobile burrito vendors, and they're serving up inexpensive gourmet meals made from locally sourced ingredients.

Nowhere is the new food truck style more evolved than in Los Angeles. WalletPop's Jason Cochran spent the afternoon on Wilshire Boulevard, hopping its food wagons to learn the secret ingredient to their money-making success.

Originally published