I spoke with some employees of Qualcomm to gain their views on working at the wireless telecommunications company. It sounds like Qualcomm is a pretty awesome place to work, deserving of the accolade of being the ninth best company to work for in America.
Karen Marchetti, a Qualcomm marketing consultant liked that "it seemed we were constantly breaking new ground in marketing, and doing things that hadn't been done before. In some cases, there weren't any examples to follow from other companies [for example: direct mail in China]. When we had successes in marketing, they were big successes."