Mother's Day a boon for social game makers


We've all heard the rumors that Mother's Day was just a fake holiday created by greeting card companies to increase their profits every May. But that's obviously false. The holiday was actually created to help the profits of social game companies.

That conclusion doesn't seem so far fetched in light of a new report (PDF link) that estimates social gaming revenues increased 400% in the run up to Mother's Day. The report, commissioned by gaming payment company TrialPay, found that social gaming companies generated a million dollars a day through "gifts for mom" promotions in the week leading up to Mother's Day. What's more, a good 40% of those gift purchasers were completing in-game offers for the first time, a good sign for publisher's looking to expand their paying customer bases.

[Via TechOat]