Target Is in Designer Conran's Sights

Conran Target
Conran Target

Sir Terence Conran's

designs have been thrilling our neighbors across the pond for 50 years, and now the iconic London designer brings his fresh, innovative approach stateside.

Conran's motto is "intelligent and simple design that improves the quality of people's lives," and he brings his design sensibility to the masses with Bed by Conran at Target stores throughout the United States.

Produced by the Dawson Home Group, the line features everything needed to transform the bedroom -- including shams, duvet covers, sheets, and pillows in several shapes and sizes. There are five distinct patterns that range from bright polka dots to subdued stripes.

Originally published