Target making inroads into Walmart's base, survey finds

Target gaining on Walmart
Target gaining on Walmart

Everyone loves to hate Walmart, and yet the Goliath has always been the undisputed retail leader with unbeatable prices and customer base. But could that be changing?

New York-based Retail Eye Partners, an equity research and consulting firm, seems to think so.

A recent customer preference study by the company, which included an online survey of 400 women, concluded that consumers are now tipping their hats to Target for better prices. They are also rating Target higher for store experience.

Among other significant findings: