Domino's new pizza yielding extra-large returns

New Domino's pizza
New Domino's pizza

A recent study found that 93% of Americans eat pizza at least once a month, so the decision by Domino's to publicly denigrate its old product while rolling out an entirely re-engineered pizza was a big risk. Well, that risk seems to have been rewarded, based on new sales figures, and my highly subjective taste test.

I hadn't had one of Domino's new pizzas, so in the spirit of scientific inquiry, I picked one up for lunch. Now understand, I have never been a fan of Domino's pizzas; the old style had so few toppings the pie resembled a few pieces of laundry blown across a 20-acre field. I was, therefore, very pleasantly surprised.

Originally published