New American Express credit card lets you pick benefits

Many credit card companies let you personalize the way your credit card looks, but American Express has taken this personalization one step further with its new ZYNC credit card, a card that allows you to pick and choose the rewards and benefits you want. You'll pay for the privilege, but if you can find a package that will save you more than the $25 annual fee, it might just be worth a look.

Consumers can customize their ZYNC card by adding bundles of benefits American Express is calling "packs." There are 10 packs currently available: Some are free; others cost $25 or more per year.