More consumers seeking insurance deals and data online

Consumers more often research an insurance company online and make a purchase at the website rather than make a call to talk with someone at the company.

Not surprising, since insurance salespeople have such a bad reputation for withholding full information or selling the product that will give them the best commission. And even if you feel more comfortable making your final purchase talking directly with a salesperson, you should do in-depth online research, including a full comparison of benefits, to form your final questions before purchase. Fortunately, there are more online resources to help you do so.