7-Eleven FarmVille, Mafia Wars, YoVille promotion kicks off May 17
We've been hearing talk that Zynga and 7-Eleven have partnered up for a big, first-of-its-kind promotion, and this Web site seems to confirm those rumors.
The site, discovered by FarmVille Freak, doesn't have much on it other than lthis art, links to the games on Facebook and a message that reads: 'Oh, you're early,' and "7-Eleven has teamed up with your favorite Zynga games to offer exclusive gifts with purchase for the players of FarmVille, Mafia Wars and YoVille. We'll see you at 12 a.m. on May 17 to start redeeming codes for virtual Zynga items.
We suspect those redeemable codes will be tied in with in-store promotional items such as branded Slurpie/Big Gulp cups and Seven Select (7-Eleven store-brand) candy, chips and other foods -- and then traded in for branded virtual items, such as this 7-Eleven tower. Read more (unconfirmed) details about what could be the biggest real-world social game marketing push ever.