FTC wants tweens to think critically about advertising

Tweens can now create their own avatar inside a neon, virtual world of media advertising to learn what ads are all about.

The Federal Trade Commission wants tweens -- those kids between the ages of 9 and 12 -- to understand the flashy, roaring advertisements that pop up between episodes of SpongeBob SquarePants and iCarly. An "Ad-ucation" for these pre-adolescents aims to get kids to think critically and become smarter consumers through the government site Admongo.gov.