Lunchables stretches for good PR, but will Jamie Oliver still be unimpressed?

Lunchables -- the packaged lunch that Jamie Oliver hates -- is kicking off a program to give 50 classrooms across the country field trips with free admission Saturday for kids at five museums if they arrive early enough to get the limited freebie.

I don't know if Kraft, which makes the small lunches for lazy parents to send their kids off to school with, is starting its "Field Trips for All" program because it honestly wants to team up with one of the Jonas Brothers to help kids go on field trips as an altruistic endeavor, or is trying to counteract the bad press of Oliver's "Food Revolution" TV show or the news two weeks ago that Lunchables made the list of the worst snacks for kids.

But before going into the nutritional hypocrisy of a campaign to get kids out on more field trips while selling them fattening lunches, here are the museums the program is paying $15,000 worth of admission for kids on May 1:
  • Chicago, Ill. -- Museum of Science & Industry
  • Houston, Texas -- Houston Museum of Natural Science Permanent Exhibit Halls
  • Indianapolis, Ind. -- The Children's Museum of Indianapolis
  • Orlando, Fla. -- Orlando Science Center
  • San Diego, Calif. -- Reuben H. Fleet Science Center

Free admission is on a first-come, first served basis, and with each museum getting only $3,000, they might go fast. The Chicago museum, for example, charges $9 for Chicago kids to enter, so the deal will let about 333 kids enter for free.

If you don't mind teaching your kids a little hypocrisy in getting a free museum trip from a company that wants to sell them unhealthy lunches, then go have a good time. As Oliver said of Lunchables on his show: "Look at the amount of ingredients for that small offering. If you want to give your kids a good nutritious lunch, you don't give them Lunchables."

According to the Web MD list of worst snacks, the Oscar Mayer snack-sized Lunchables of bologna and American crackers, and of ham and cheddar cheese with crackers, contain about half a day's worth of the suggested amounts of fat, saturated fat, and sodium for someone eating around 2,000 calories a day. The recommended daily calorie intake for school-aged kids is between 1,600 and 2,500.

With all of the fat and sodium, a field trip to the doctor's office would be educational. "See this kids, this is your heart after years of eating this stuff."

After that, if you're still up for nominating your kid's classroom for the free field trip from Lunchables, go submit a nomination by June 1. If they win, be sure to pack a healthy lunch.
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