Hugh Hefner Saves Hollywood Sign

Playboy founder Hugh Hefner Helps Save Hollywood Sign
Playboy founder Hugh Hefner Helps Save Hollywood Sign

Publishing titan Hugh Hefner stepped up to donate the remaining $900,000 needed by preservationists to save the land around the Hollywood sign that was threatened to be developed, reports Reuters.

About a week-and-a-half ago, the investor group Fox River Financial Resources Inc., which was asking a price tag of $12.5 million, agreed to delay the sale deadline until April 30th. To help reel in the cash, the conservation group leading the effort, the Trust for Public Land, made a plea to Californians to donate the final million dollars.

But with less than five days to go, Californians had only raised roughly $100,000 and the trust needed a big donor to step up to the plate.