Customize your frappuccinos this summer at Starbucks

Starbucks
Starbucks

Starbucks

wants your frappuccino loyalty bad. The beverage Goliath plans to stretch that line to include surprising ingredients, ice creams, bottled versions and launch other products.

It's also willing to let you custom-make the drink however you want it with options such as non fat milk, soy milk, sugar free toppings or you can also pour down that extra shot of espresso.

Of course, the privilege comes with an extra price. With almost $5 a grande, frappuccinos have the aura of a luxury drink. At a time when the economy is still struggling that seems like a lot of money, especially when you can find comfort in cheaper alternatives at Dunkin' Donuts and McDonald's. Yes, they are cheaper, but Starbucks wants you to know they don't come anywhere close to the dreamy fraps. The company is getting bullish to position its star drink in such a way that it outshines all its rivals.