Would you pay a nickel more for a cage-free Egg McMuffin?

Egg mcmuffin from McDonald's
Egg mcmuffin from McDonald's

A McDonald's Egg McMuffin is so cheap, about $1.30, that you'd think that a small price increase wouldn't be a problem for consumers. Even a whole nickel.

But McDonald's must think it is, because it recently decided not to have 5% of its eggs come from cage-free chickens. The American consumer must not think an organic McMuffin is worth the extra cost, according to McDonald's reasoning. Even if that cost, by my calculations, would be 5 cents per sandwich, or maybe even less.

Is an inexpensive breakfast worth a premium price so that you can feel good about the environment and how that breakfast is made?

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