Hollywood Sign Watch: Could a Hotel Save the Iconic Letters?


Los Angeles' iconic "Hollywood" sign is in danger of losing its nostalgic presence in the celebrity city thanks to private landowners' desire to sell to developers who are itching to make big money. Things were looking glum for the internationally recognized white letters when it looked as if mansions obscuring the sign might be built on land nearby. Then buzz of a clever concept to convert the site into a boutique hotel brought a glimmer of drama and hope.