Doritos Guys Make a Mark in the Business World


With so many businesses going under in the economic downturn, it's rare to hear about a start-up business that is succeeding and growing. Especially when the guy who started it has no formal business education -- or even a college degree -- and is only 25 years old.

Wes Phillips and his partner, Dale Backus, are high-school friends who first gained fame by winning an unusual contest. In 2007, Frito-Lay sponsored a contest to make a Super Bowl commercial for Doritos. Out of thousands of entries, the commercial produced by Wes and Dale, for a little more than 12 dollars, won the contest. The commercial, titled "Live The Flavor", not only snagged a $10,000 prize, but also was named the best video ad of 2007 by USA Today. That had some folks on Madison Avenue shaking in their boots.