Fans of Apple, Google, other hot brands, now have a social network of their own

"Brands have a dramatic power on people." Eran Gefen, the creator of MyBrandz told WalletPop in a phone interview, explaining why his new social network for brand lovers is enjoying early success. "People love brands as people love movie stars," Gefen said. At the end of the day, he said, it isn't consumerism that attracts brand lovers and fanboys to a product so much as an emotional connection to brands and the values they express.