Quote of the Moment: Subliminal Milk-saging

"The beauty of the Facebook game is that the message about the power that's in milk is embedded in the game almost subliminally. The values are written into the copy at each stage in terms of muscle rebuilding, dental health and beautiful hair. We're entertaining rather than lecturing our consumer."

-California Milk Processor Board Director Steve James talks to Promo Magazine about the power of Mootopia. Perhaps the creepiest Facebook game we've ever seen, Mootopia lets you continually feed a baby glass after glass of milk to grow and strengthen its muscles, hair and teeth.