Puma gives shoe boxes the boot, crafters and school kids despair

Puma ends shoebox use...crafters and kids despair
Puma ends shoebox use...crafters and kids despair

In an effort to reduce its carbon footprint, sporting goods manufacturer, Puma, plans to give shoe boxes the boot. Instead, the company will introduce an eco-friendly "frame" design expected to save 8,500 tons of paper, which, it helpfully points out, is the equivalent of more than 1,400 adult elephants.

I ask you, when was the last time elephants had to shop for shoes? We have already witnessed books turning into Nooks, cars going keyless, voice-activated phone dialing, and mail without stamps.

Perhaps, I'm just feeling sentimental, but somehow the new frame-style packaging leaves me cold. Why don't we just tie the laces together and pile everything in a heap. Order be damned. Of course, there's no sales help to speak of, so we'll just be rummaging around on the floor with the rest of the shoeless population.

Originally published