Free Manhattan taxi rides to promote 'Back-up Plan'

Finally, a movie tie-in we can use. CBS Films is offering free taxi rides in Manhattan on Monday, April 19, to promote its new romantic comedy "The Back-up Plan," according to the publicity firm 42West.

Passengers will also receive a souvenir. All you have to do is hail a cab in Manhattan that bears the sign, "Today's taxi ride is on us -- courtesy of "The Back-up Plan" and disembark in Manhattan as well. The offer stands between 9 a.m. and 4 p.m.

"The Back-up Plan" opens Friday, April 23, starring Jennifer Lopez as a single woman who meets a hunky fella on the same day she conceives through artificial insemination. Thanks for the ride, J-Lo!