Quote of the Moment: Thinking inside the [Skinner] Box

"I have a liberal sense of what a game is. I do think, though, that the kind of experiences that [Zynga] are creating are more like [Skinner] boxes, like behaviorist experiments with rats. They're relying on creating these compulsions so people will want to come back and click on the bar. And so, in that respect, I fear those kinds of products."

-Georgia Tech Professor and game researcher Ian Bogost tries to put his finger on why so many people seem so worried about Zynga and what their success represents for the game industry.
Read Full Story

Sign up for Breaking News by AOL to get the latest breaking news alerts and updates delivered straight to your inbox.

Subscribe to our other newsletters

Emails may offer personalized content or ads. Learn more. You may unsubscribe any time.