Quote of the Moment: Thinking inside the [Skinner] Box


"I have a liberal sense of what a game is. I do think, though, that the kind of experiences that [Zynga] are creating are more like [Skinner] boxes, like behaviorist experiments with rats. They're relying on creating these compulsions so people will want to come back and click on the bar. And so, in that respect, I fear those kinds of products."

-Georgia Tech Professor and game researcher Ian Bogost tries to put his finger on why so many people seem so worried about Zynga and what their success represents for the game industry.